The Effect of Servicescape on Customer Satisfaction and Repurchasing Intentions in Millenials (Study at the Bali branch of Simpang Raya Restaurant)

Berry Andra Pramyda

doi:https://doi.org/10.14445/23939125/IJEMS-V8I10P115

Research Article | Open Access

Volume 8 | Issue 10 | Year 2021 | Article Id. IJEMS-V8I10P115 | DOI : https://doi.org/10.14445/23939125/IJEMS-V8I10P115

The Effect of Servicescape on Customer Satisfaction and Repurchasing Intentions in Millenials (Study at the Bali branch of Simpang Raya Restaurant)

Berry Andra Pramyda, Ni Nyoman Kerti Yasa

Citation :

Berry Andra Pramyda, Ni Nyoman Kerti Yasa, "The Effect of Servicescape on Customer Satisfaction and Repurchasing Intentions in Millenials (Study at the Bali branch of Simpang Raya Restaurant)," International Journal of Economics and Management Studies, vol. 8, no. 10, pp. 113-123, 2021. Crossref, https://doi.org/10.14445/23939125/IJEMS-V8I10P115

Abstract

Culinary is one form of tourism that is currently developing in Indonesia. The restaurant industry is an industry with increasingly fierce competition. This study aimed to determine the effect of servicescape on consumer satisfaction and repurchase intention among Millennials (study at Bali branch of Simpang Raya Restaurant). The research method in this research is explanatory research. The sample in this study was 100 respondents. The analytical tool used was SEM-PLS. The results of this study are that Servicescape has a positive and significant effect on repurchase intention, Servicescape has a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on repurchase intention. Consumer satisfaction is able to mediate the effect of servicescape on repurchase intention. Consumers who get good and satisfying service, of course, have the intention to return to the Bali branch of Simpang Raya Restaurant.

Keywords

Servicescape, Customer satisfaction, Repurchase intention.

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