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Research Article | Open Access
Volume 5 | Issue 12 | Year 2018 | Article Id. IJEMS-V5I12P103 | DOI : https://doi.org/10.14445/23939125/IJEMS-V5I12P103

A Study on Effect of Demographic Variables on Purchase Intentions through Online Advertising

Dr.Nirzar Kulkarni, Mr.NikhileshWazalwar

Citation :

Dr.Nirzar Kulkarni, Mr.NikhileshWazalwar, "A Study on Effect of Demographic Variables on Purchase Intentions through Online Advertising," International Journal of Economics and Management Studies, vol. 5, no. 12, pp. 16-19, 2018. Crossref, https://doi.org/10.14445/23939125/IJEMS-V5I12P103

Abstract

This study intended to examine consumers’ perspectives toward online advertising. Precisely, the study discovered what online advertising intended to consumers and how they interrelated with it through the definite steering procedure. One distinctivefeatures of online advertising is that it allows consumers to have an energetic role in the communication process; consequently, it is essential to examine their views and performances regarding online advertising. The main areas of concern were: The importance of online advertising for consumers and the way consumers interact with pop-up advertising in Web-based environment. This study was undertaken in Nagpur city and is limited to two zones only: North and South Nagpur with reference to specific areas.

Keywords

  consumers’ perspectives, Web-based environment, online advertisement, Nagpur city

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