Business Intelligence: A Strategy for Business Development

Youssra RIAHI

doi:https://doi.org/10.14445/23939125/IJEMS-V4I9P101

Research Article | Open Access

Volume 4 | Issue 9 | Year 2017 | Article Id. IJEMS-V4I9P101 | DOI : https://doi.org/10.14445/23939125/IJEMS-V4I9P101

Business Intelligence: A Strategy for Business Development

Youssra RIAHI

Citation :

Youssra RIAHI, "Business Intelligence: A Strategy for Business Development," International Journal of Economics and Management Studies, vol. 4, no. 9, pp. 1-5, 2017. Crossref, https://doi.org/10.14445/23939125/IJEMS-V4I9P101

Abstract

Today, in a context where information resources are fragmented, voluminous and complex, there is a real need to consolidate and analyze them in order to have a global vision and optimize the company's assets. The objective of the BI is to create information and knowledge, not only from the company's data, but also external to the company, from the executives to the operational staff, in their steering. BI can be the subject of very different approaches from one company to another. Its objective is to help managers in their decision-making and in the performance analysis of their company. Business intelligence has become an unavoidable subject considering its impact on the performance of the company. It is a continuous process within companies, and not a one-off project.

Keywords

Business Intelligence, ODS, OLAP, Information System, DW

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