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Research Article | Open Access
Volume 4 | Issue 4 | Year 2017 | Article Id. IJEMS-V4I4P111 | DOI : https://doi.org/10.14445/23939125/IJEMS-V4I4P111

A Study on Advertisement Effectiveness in Life Insurance Industry

Shilpa Agarwal, A. K. Mishra

Citation :

Shilpa Agarwal, A. K. Mishra, "A Study on Advertisement Effectiveness in Life Insurance Industry," International Journal of Economics and Management Studies, vol. 4, no. 4, pp. 61-62, 2017. Crossref, https://doi.org/10.14445/23939125/IJEMS-V4I4P111

Abstract

Advertising effectiveness is the extent to which advertising generates a certain desired effect and measuring the effect of advertising is necessary to know the amount of investment needed for advertising. Though it is not possible to obtain a global measure of the adverting effectiveness and that too in case of intangible product like insurance it becomes more difficult. But this paper is an effort to study and measure the impact of advertising in the life insurance market.

Keywords

 Insurance, Advertising effectiveness.

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