Research Article | Open Access
Volume 3 | Issue 12 | Year 2016 | Article Id. IJEMS-V3I6P118 | DOI : https://doi.org/10.14445/23939125/IJEMS-V3I6P118A Study on the Purchasing Behaviour of Male and Female Consumers in Kannur District
Mrs.Greeshma A
Citation :
Mrs.Greeshma A, "A Study on the Purchasing Behaviour of Male and Female Consumers in Kannur District," International Journal of Economics and Management Studies, vol. 3, no. 12, pp. 23-27, 2016. Crossref, https://doi.org/10.14445/23939125/IJEMS-V3I6P118
Abstract
Foreign direct investment (FDI) being the non-debt financial capital is considered the most preferred international capital to contribute economic growth to the host economies. It is a win-win investment for both home and host economies. It contributes to the economic growth mainly through technological and managerial advancements, increasing return to production via positive externalities, creation of economic climate more competitive and productive spillovers etc.
Keywords
Consumer, Buying Behavior, Classification, Buying Decision.
References
1. Statistical methods by s p gupta,, sulthanch and sons publishers, new delhi, 34th(thirt fourth) edition,2005
2. Marketing management by vinod(1999),third revised edition, published by calicut university general co-operative store
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Abstract
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