Citation :

Sevinj Shabanova, "The Mass Communication and the Public Sphere," International Journal of Communication and Media Science, vol. 6, no. 3, pp. 31-33, 2019. Crossref, https://doi.org/10.14445/2349641X/IJCMS-V6I3P105

Abstract

In the present times, Mass Communication has managerial function influencing our cultural and social values, changing our attitudes, behavior and
perception of the reality. New media creates stereotypes and uses the mechanism of “public perception”. In light of this view, media becomes a
powerful tool, which leads so-called manipulation since we are being involved in informational stream every day. Moreover, we are witnessing the
appearance of a new phenomenon that reveals channel toward new ways of creating informational messages.
The aim of this article is revealing the role of Mass Communication, as well as uncovering the following tasks:

• Theoretical aspects of Mass Communication
• Stages of interaction in communication
• Techniques of Mass Communication and their influence on society

Keywords

Communication, New Media, Social Media, Journalism, News

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